Trophy space is leasing. The rest of the portfolio is a harder sell: the location, capacity, and price can all be right, and prospects still need to see how the space would work for them.
On October 20, Colliers and qbiq will host a free live webinar on how brokers make that case. Why Some Listings Are Booming – and Yours Might Not Be starts at 1 PM ET, is moderated by Nora Ginio, Head of Marketing at qbiq, and closes with a live Q&A.
The recovery isn’t reaching every building
U.S. office vacancy fell faster in Q2 2026 than in any quarter since 2015, but prime space is pulling ahead: 12.3% vacancy, against 18.3% for the market overall. That’s the flight to quality, and it leaves most of the portfolio competing for attention.
Marketing the listings that don’t sell themselves
Carmen Aquino, Senior Marketing Specialist at Colliers, will bring a Miami perspective on how demand for amenities, quality finishes, and spacious layouts is shaping leasing conversations.
She’ll show how her team handles two familiar challenges: helping tenants picture a building still under construction, and showing what an older property could become after renovation. For listings without a trophy-property budget, the question is how to make that potential visible with the resources at hand.
The numbers behind the pitch
Ronit Amitay, CPTO at qbiq, will walk through the Space Intelligence data behind a stronger pitch: seat counts, density, and layout options that answer the questions prospects actually ask.
The focus is practical: answering questions about fit, and putting credible options in front of a prospect while the deal is still moving.
A look at the next generation of 3D
Gal Markovich, Product Manager at qbiq, will give attendees a look at the next generation of 3D visualization, with new ways to customize branding, furniture, and finishes for each prospect.
Join the webinar
The session is for landlord brokers, leasing teams, and commercial real estate marketers who want to make a stronger case for every listing, without losing time between the first conversation and the next presentation.
October 20, 2026 | 1 PM ET | Free live webinar with Q&A
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