Main Challenge

‍In a sluggish and saturated market, simply having best-in-class assets wasn’t enough to stand out. Traditional tools—such as relying solely on architects for test fits—were slow, expensive, and disconnected from the prospecting phase. BLT needed a faster, more dynamic solution to convey how flexible and desirable their office spaces could be, especially for a wide range of potential tenants.

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Solution

‍BLT adopted qbiq as a proactive marketing tool to accelerate and personalize the leasing process. Instead of waiting weeks for architectural renders, The BLT team used qbiq to quickly generate branded, 3D visualizations tailored to each prospect— within 24 hours. These visual assets, customized to reflect the tenant's industry, space needs, and aesthetic preferences, were presented during initial outreach and alongside LOI responses.

“qbiq allows us to help tenants visualize what it can be like for them to be in this space... It shows a prospect that this owner is taking the time to be thoughtful about what they would look like in this building. I think it goes a long way.” —Brandon Isaacs, BLT

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Impact

‍qbiq became a cornerstone of BLT’s marketing suite, displayed prominently in their offices and used regularly for prospect outreach. It enabled the team to:

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  • Respond faster: BLT could react immediately to tenant inquiries.
  • Show thoughtfulness and professionalism: Custom visuals with client logos and industry-specific layouts made prospects feel courted and valued.
  • Maintain control: BLT reduced reliance on out-of-market architects, avoiding the 3–5 day delays that could derail deal momentum.
  • Strengthen credibility: By visually demonstrating space planning and layout ideas early, tenants gained confidence in BLT’s ability to deliver at the build-out phase.
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Conclusion

‍BLT’s use of qbiq has transformed their ability to market office space by making their leasing process more visual, efficient, and client-focused. While not a silver bullet in a slow leasing market, qbiq is a “valuable arrow in the quiver,” offering a smart, scalable way to bring spaces to life—and bring tenants closer to signing.

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“Time kills all deals. For us to be able to deliver this alongside an initial RFP response—or even a revised test fit the next day—is impactful. It helps drive value by keeping the process moving and prospects engaged.” —Brandon Isaacs, BLT LiveWorkPlay

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