Founded by Tamar Shneider and Gal Ben-Ari, Upscale is rooted in the belief that successful commercial real estate deals hinge on one thing: clear, compelling communication of value.

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Their philosophy is that they need to bring spaces to life through a common communication language - that means they need to help people visualize what's possible, quickly and beautifully.

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The Challenge

Upscale operates in one of the most competitive commercial real estate markets, where speed and clarity determine whether deals are signed or lost.

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Before qbiq, communicating architectural potential meant spending countless hours on  outdated industry-standard tools or older, rigid architectural programs or trying to walk stakeholders through vague visualizations and endless site tours. The inefficiencies created friction between parties and slowed decision-making. In their words, “before qbiq, a broker/tenant would walk away if we couldn’t show the right offering. There was just no time to waste.”

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The tools the industry used were slow, complex, and not tailored for quick, persuasive storytelling across all three of Upscale’s audiences:

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  • Property Owners needed proof that the vision would attract tenants.
  • Tenants needed to see themselves in the space -customized to their brand and needs.
  • Brokers needed visuals that would help them close, fast.

The Solution

Upscale integrated qbiq directly into their multi-party engagement strategy. Through qbiq’s platform, Upscale now:

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  • Quickly generates customized, beautiful visualizations for each prospective tenant.
  • Engages owners and investors with compelling proposals that demonstrate how to maximize building potential.
  • Equips brokers with precise tools to guide negotiations and close deals.

Upscale doesn't just use qbiq for clients. They use it with them. In one standout example, they signed a back-to-back leasing package with Metropak, where Upscale used qbiq to engage tenants, then helped the landlord close the lease and handled the full design-build implementation.

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The Impact

The results speak volumes. In a region where surrounding buildings took five years to reach 70% occupancy, Upscale fully leased an entire commercial building within a single year.

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  • 100% of the building leased in 12 months
  • 20% occupancy in competing buildings during the same timeframe
  • 4 tower-scale projects currently underway using this strategy

This massive leasing success has attracted entrepreneurs, business owners, and brokers alike—all eager to work with a team that streamlines the process and adds clarity to every decision.

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Conclusion

Upscale’s success showcases what’s possible when a visionary firm uses qbiq to turn real estate potential into real-world results. Their work proves that speed, clarity, and shared vision aren't just nice-to-haves, they’re the keys to accelerating deals and building long-term trust across all stakeholders.

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“qbiq helped us switch from chasing floor-by-floor deals to working full-location strategies. It unlocked scale and efficiency. It is our core weapon to drive commercial results.”

— Gal Ben-Ari, Cofounder, Upscale Architects

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