Elen Daniel, Property Assets Manager, leads marketing and leasing operations. From property tours to deal negotiation, she’s on the front lines of showcasing value. But this work is difficult to do when tenants couldn’t see past dated interiors.
“Our buildings aren’t the most modern. What people see is what they believe they’ll get—even if we know it can be transformed.”
— Elen Daniel, Property Assets Manager, Sanilevich Investments
The Challenge
Prospective tenants, particularly in high-tech, expect to envision themselves in the space. But when walking through older offices, they couldn’t picture the transformation. Elen was left trying to explain the possibilities using manual estimates, 2D plans, and verbal imagination—none of which captured attention or accelerated decision-making.
“We used to show plans that were just lines and room markings. If someone was serious, I’d bring in an architect—but by then, many leads had fallen off.”
This not only delayed conversations but added friction to every opportunity. Moreover, many potential tenants weren’t even sure how much space they needed, making it difficult to match them to the right location without investing significant time up front.
The Solution
To close the vision gap and reduce lead friction, Elen adopted qbiq’s AI-powered architectural visualization platform. Now, instead of abstract floorplans or rough estimates, she presents prospective tenants with tailored, highly visual walkthroughs that reflect the space’s true potential—and do it all in a fraction of the time.
“qbiq helps me show people the vision of how a space can look for them. They don’t need to be architects. They just need to see it.”
Using qbiq, Sanilevich is able to:
- Deliver custom layouts and visualizations within hours
- Help clients understand their space needs before entering negotiations
- Match tenants to the right property faster
- Reduce architect involvement in early stages—saving cost and time
In one standout deal, a cybersecurity firm touring a legacy space was shown a qbiq-rendered concept. Their reaction?
“They were stunned. qbiq helped them envision the space instantly. That’s what pushed the deal over the line.”
The Impact
By integrating qbiq into her leasing process, Elen has transformed the way she markets Sanilevich’s properties:
- 40% increase in deal closure rates
- Significantly faster tenant qualification
- Competitive advantage in showcasing dated buildings
- Clearer briefs for architects, enabling faster design implementation
Today, Sanilevich Investments is competing head-to-head with newer buildings, using the power of visualization to make their properties feel modern, flexible, and ready for high-end tenants.
Conclusion
qbiq has enabled Elen Daniel and her team at Sanilevich Investments to reimagine what’s possible with their existing portfolio. By shifting from static plans to compelling, client-specific visualizations, they’ve created a new marketing advantage—one that converts faster and positions even dated buildings as premium, high-tech-ready spaces.
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“qbiq is a marketing engine. It helps tenants see what’s possible and helps us close faster.”
— Elen Daniel, Property Assets Manager
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